June 17, 2008

President Abraham Lincoln Hotel and Conference Center

Springfield, Illinois

IBA2008 Sessions Include:

Sean Luce- Laser Guided Selling Tools

1:00 pm

The landscape in competitive media has changed dramatically. If you are still selling and managing the same way you did 12 months ago, your getting left behind and so is your staff. You will get all the new LGST’s (Laser Guided Selling Tools) that will set you apart not only from other radio and TV stations, but also from all other media. Fast, quick and still filled with the energy you expect from the most in-demand international sales trainer.

Doug Harris-The Creative Animal’s How to Steal Your Next Idea

1:00 pm

As revenue and rations goals rise and operating budgets shrink, the pressure on broadcasters to come up with fresh, new ideas has never been greater.  Whether you are soliciting a promotion for a demanding client or a programmer seeking a new way to engage the station’s audience, we are always dipping into the idea pool for “The Big One”.  Doug examines the science of creativity and shares his proven methods for stimulating creative thought in everyone.  Doug explains the two founding principles of creativity and presents an amazingly simple four step process for generating ideas.

John Tkac-Automotive Sales Expert

1:00 pm

Capturing More Retail Automotive Advertising Dollars- Come away with strategies, tactics, and practical ideas that you can take back to the station and implement immediately for greater results.  Session provides a look at current state of automotive retailing and the paradigm shifts facing auto dealers and shows how to turn the current turmoil into sales opportunities.  Explore valuable ides for internet sites for added revenue!  Session continues at 2:30 pm and 4:00 pm but each session can be attended independently.

Richard Zaragoza-EEO Update Session

Richard Zaragoza, IBA’s legal counsel from Pillsbury Winthrop Shaw Pittman provides the latest information on EEO Compliance, new 2008 filings, and maintaining public inspection files.  Session designed for Human Resources staff and continues at 2:00 pm and 4:00 pm with the addition of Lisa Yankowitz, The Workplace Educator.

Doug Harris-The Creative Animal’s Good Copy, Great Spot Workshop-

2:30 pm

Doug has written copy for clients of all sizes and budgets and his spots have sold everything from cars to cola.  In this two part session, Harris will share his tips on composition and production and play examples of work that has kept his clients happy.  Bring along your laptop for the second part of this session and participate alongside Doug in this exciting writing workshop.

Sean Luce - Laser Guided Selling Tools

2:30 pm

Luce demonstrates his CMP first call data base insuring you get all the information you need on the first call.  Understanding the Four Buying Influences. Calculating listener to prospect ratios for advertisers, the new E.F.S. /R.O.I. Generator, measurement and tracking devices for the advertiser so you get credit for the sales objectives and expectations, the newest research including the BAC 40, the one “must have” in your proposals. 

John Tkac-Automotive Sales Expert

2:30 pm

Capturing More Retail Automotive Advertising Dollars- Session continues with part two to provide radio and television sellers with strategies, tactics, and practical ideas that you can take back to the station and implement immediately for greater results.  

Lisa Yankowitz-The Workplace Educator

2:30 pm

New Technologies in the Workplace-Do you allow your employees to use email or the internet, to instant message or blog?  Do you Google applicants or use Facebook to learn more about them?  If so, you might be creating for yourself and your company some legal vulnerability without even realizing it.  What about this… are you prepared for a request for e-discovery, or electronic discovery?  Do you even know what this means?  New technologies in the workplace may be helping us work more effectively and efficiently, but they also come with all sorts of legal pitfalls.  The more aware you are of the different technologies and their respective issues, the more you will be able to work smarter, both practically and legally.  

Sean Luce - Laser Guided Selling Tools

4:00 pm

Luce presents the seldom discussed and trained “referral based selling” technique as one of the tools you will take back to your station so your reps have today’s Laser Guided Sales Tools in their arsenal that you won’t find other sales trainers teaching or coaching. Session is fast, quick and still filled with the energy you expect from the most in-demand international sales trainer.

Doug Harris-The Creative Animal’s Good Copy, Great Spot Workshop-Part Two

4:00 pm

In part two of this session, Harris will share his tips on composition and production and invites copywriters to bring along your laptop for the second part of this session and participate alongside Doug in this exciting writing workshop.

John Tkac-Automotive Sales Expert

4:00 pm

Capturing More Retail Automotive Advertising Dollars- Session continues with part three to provide radio and television sellers with strategies, tactics, and practical ideas that you can take back to the station and implement immediately for greater results.

General Manager Legislative Update Happy Hour

4:00 pm

It’s the return of the “What’s not to be happy-about” Happy Hour featuring a panel discussion about today’s legislative climate for radio and television broadcasters along with an assortment of beverages and snacks. 

2008 Silver Dome Awards

Winners of the IBA 2008 Silver Dome Awards will be announced, Tuesday, June 17^th from the steps of the 1860 White House inside the Abraham Lincoln Presidential Museum, courtesy of AT&T.  IBA guests will have full access to the museum during the 7:00 pm pre-event reception and immediately following the awards presentation.  Dinner will be served in the Plaza with a 360 degree view of the life of our nation’s 16^th President, Abraham Lincoln as Illinois celebrates the Bicentennial of Lincoln.  2007 Miss Illinois Ashley Hatfield will assist with the award presentation.

Broadcaster of the Year- Leo Henning of Barrington Broadcasting will be honored as IBA’s 2008 Vincent T. Wasilewski Broadcaster of the Year on this evening when the best of the best in Illinois are recognized.  Award presentation is part of the Silver Dome Banquet.

 Registration Deadline is June 7th.  Register now by downloading the registration form below and returning to IBA by June 7th!

In just a few days the complete IBA2008 convention brochure will arrive in your mailbox, but while you are waiting you might want to view the entire line-up of speakers and sessions by taking a look at the on-line brochure.

IBA2008 is "Showing You the Money" with a great line-up of speakers and affordable ticket options.  The Best Value Ticket includes admission to everything for just $99.  That includes the morning sessions on new technologies, the IBA2008 60th Anniversary Luncheon, all afternoon sessions, and the evening's Silver Dome Awards Banquet.  Add it all up and you have morning refreshments, lunch, afternoon reception, evening reception, dinner and up to 16 sessions by industry leaders.

For just $40 you can attend as many afternoon sessions that you can get to.  Your choice of sessions include Sean Luce, Doug Harris, John Tkac, Lisa Yankowitz and of course RAB's Jeff Haley and TVB's Jack Poor.  No meals are included with this ticket but with our convenient location in downtown Springfield there are many dinning choices within walking distance.

Just coming for Silver Domes?  We can't imagine why you would want to miss our day's worth of sessions but if you are the person that your station cannot do without for the day and you just want to come to hear your name called at the Silver Dome Awards, we have a $60 Silver Dome Banquet ticket for you.  This ticket includes a 6:30 pm admission to the Abraham Lincoln Presidential Museum and full access to the museum, a welcoming reception, and dinner served by Augie's Front Burner of Springfield.  The awards presentations begin just after dinner.  Leo Henning will be awarded the Vincent T. Wasilewski "Broadcaster of the Year' award and 84 Silver Dome Awards will be presented to the "Best of the Best" in Illinois broadcasting.

On-line registration will begin soon or download the registration form for mail or fax in.