IBA and The No Ad Tax Coalition thanks State Representatives John Bradley and David McSweeney and the outstanding relationship our broadccast members have with many of their respective state legislators, bi-partisan suppport from 70 state representatives, for the House Resolution 0889 that states the legislator's belief that the State of Illinois' present fiscal crisis must be managed in other ways besides a new tax on business owners throughout the State.
Senator Thomas Cullerton sponsored a similar resolution in the Senate, SR1751.
While HR0889 and SR1751 certainly do not end the need for Illinois broadcasters to continue to educate and seek Resolution support from others in the General Assembly, it's comforting for small businesses and the advertising community in Illinois to know that over 70 voices in Springfield already support our opposition to any potential introduction of an ad tax.
Additional information here:
-Visit our website www.noadtaxillinois.com
Some Ad Tax Facts:
For every $1,000 an Illinois business spends on an ad – including television, radio, Internet, billboards, newspapers and more – nearly $100 will be tacked on top of that as a service fee.
With a number of other business-specific fees proposed in Rauner’s blueprint (released last year as a gubernatorial candidate) the fee on advertising would amount to a double-tax on nearly three dozen types of businesses – such as attorneys, computer programmers, janitors, security guards, travel agents, secretaries and court reporters – that rely on marketing to sell their goods and services.
Beyond the effect it would have on small businesses, the tax would cripple the advertising industry, which generates $267 billion in Illinois economic activity each year – 17.3 percent of the state’s total – and helps produce more than 900,000 jobs.
No other state in the nation applies an advertising tax! Only one state, Florida, has tried to enact an ad tax, and it repealed the law after just six months after seeing devastating economic effects. The state saw: a loss of 50,000 jobs and $2.5 billion in personal income from lost advertising revenue; $100 million in lost advertising revenue due to a 12 percent decline in ad purchases, with money instead going to neighboring states; and administrative costs that far outweighed any tax revenue.For additional information, please call 618-985-5555.
Please find the talking points and additional information below to aid in this effort.