Chicago Radio Drives Real Results for Wintrust
Wintrust Financial Corporations's Founder, President and CEO shares the value of radio advertising simultaneously with millions of Chicagoans
(Chicago, IL)-July, 2017 - More than 40 Chicagoland radio stations simultaneously aired a :60 second interview with Ed Wehmer, Founder, President and CEO of Wintrust Financial Corporation discussing how radio is the most effective medium for advertisers on Monday, July 10, 2017 at 4:29 pm.
The original release:
"The Radio Broadcasters of Chicagoland (RBC) are proud to unite as a group to highlight Wintrust and their investment in Radio," said Matt Scarano, Chairman of the Illinois Broadcasters Association's Radio Broadcasters of Chicagoland Committee. "Wintrust is a valued partner to our industry and a testament to the results that radio delivers for an advertiser."
"Wintrust is the second largest bank holding company headquartered in Chicago and it's very important for us to connect with the local community." said Wehmer. "Radio ties it all together for Wintrust, and is the most important asset on the media side to achieve brand awareness." The interview will air on a diverse group of radio stations, involving all formats, including music, news, sports, and Spanish language.
"Who better to speak of the power of local radio than radio itself," suggests Dennis Lyle, president and CEO of the Illinois Broadcasters Association (IBA). "Local broadcast radio is undeniably one of the most powerful and effective advertising vehicles available to advertisers. IBA applauds our Chicago members for their cooperative effort in proving that effectiveness and telling that story vial this unique roadblock initiative."
Chicago Radio Drives Real Results, an ongoing initiative to demonstrate the power of radio, was first introduced in 2016 with a 30-minute live conversation broadcast across 47 radio stations with Chicago Mayor Rahm Emanuel in a Chicago Radio Town Hall Meeting. The conversation was heard by one-third of Chicago's population, according to Nielsen..
FOR MORE INFORMATION:
About the Chicagoland Radio Broadcasters: broadcasters from stations throughout Chicagoland form the RBC branch of the IBA for the purpose of creating a favorable media atmosphere to both sellers and clients. Members are selected by the IBA to represent their stations.
2017 Station Members and Committee
iHeart Media, Chicago,
Matt Scarano, RBC Chairman and Jerry Schnacke
Chicago Public Media
Hubbard Radio, Chicago
Jeff England and Drew Horowitz
Newsweb Radio Company
Salem Media Group
Tribune Media Company
Jeff Hill and Todd Manley
Spanish Broadcasting System
Steve Farber and Rick O'Dell
Suburban Stations and Members
Matrix Media, Crystal Lake
Alpha Media, Waukegan
Alpha Media, Aurora/Joliet
Dennis Lyle, IBA
Marv Dyson, Urban Radio
John Nolan, Nielsen